Eight years ago, we hosted our very first Channel Day webinar—a virtual event dedicated to highlighting Arctic Wolf’s commitment to our partner community. What began as a single moment of connection has since evolved into something much bigger: Partner Jam.
Now in its eighth year, Partner Jam has become Arctic Wolf’s global partner week—a celebration recognized by our partners as the most anticipated event of the year and by our internal teams as a milestone and company-wide tradition.
It’s a week dedicated to showcasing innovation, deepening relationships, and recognizing the powerful role our partners play in redefining what security operations can be. This year, we were proud to welcome more than 2,200 channel, alliance, and insurance partners from around the world into the celebration.
Partner Jam 2025 is both a moment of reflection and a launchpad for what’s next. From major product announcements to new enablement tools, everything we’re unveiling is designed to help our partners grow their businesses and deliver even stronger outcomes for customers.
Introducing a New MSP Experience
As cybersecurity becomes a core business driver for organizations of every size, MSPs are on the front lines of delivering protection that scales. That’s why we’ve reimagined our MSP Partner Program—making it easier for MSPs to grow, differentiate, and meet rising customer expectations.
The new program introduces scalable pricing, simplified deal structures, and a flexible model aligned to how MSPs operate. It helps partners unlock new markets, improve margins, and deliver lasting value to their customers.
These enhancements address the most common challenges MSPs face: managing tool sprawl, combating alert fatigue, meeting evolving customer expectations, and providing 24×7 coverage without overwhelming internal teams.
Supporting this program is the launch of Aurora Endpoint Security for MSPs—a powerful new solution that gives partners access to a fully integrated, high-performance endpoint offering, deeply embedded within the Aurora Platform.
Whether you’re entering the security space or enhancing your current offerings, our new MSP solutions are purpose-built to provide the tools, flexibility, and support you need to win more deals and grow your business with confidence.
Introducing Arctic Wolf Academy
One of the highlights of this year’s event is the launch of Arctic Wolf Academy, our new enablement engine designed to help partner teams ramp faster, close stronger, and deliver better customer outcomes.
Whether you’re a reseller rep on your first customer call or an MSP engineer focused on service delivery, the Academy offers role-specific learning paths, flexible training formats, and actionable guidance tailored to your go-to-market strategy.
The true strength of Arctic Wolf Academy is its scalability. By standardizing enablement across roles and regions, it helps partners build high-performing, revenue-generating teams quickly and consistently. Because the content reflects our vendor-neutral approach, our partners are empowered to lead with Arctic Wolf while expanding their reach across each customer’s environment.
2025 Partner of the Year Winners
We’re proud to honor the standout partners who went above and beyond this past fiscal year. These organizations exemplify what it means to drive success through collaboration—and they continue to raise the bar for what is possible when we work together.
A heartfelt congratulations to our 2025 Partner of the Year award winners. Your unwavering commitment to excellence, customer impact, and partnership growth is nothing short of inspiring.
Your success is a powerful testament to what we can achieve when we unite around a shared mission: helping customers build resilience and end cyber risk.
Thank you for your leadership, trust, and dedication. We’re proud to build the future of security operations with you.
Innovating with Purpose
Innovation at Arctic Wolf has always been grounded in solving real-world challenges for our customers and partners. This year, we announced three key product updates that build on that commitment:
• Data Explorer Enhancements: We introduced powerful new self-service capabilities that let security teams build custom detections, run intuitive queries, and investigate threats across long-term data, all without needing SIEM expertise.
• $3M Security Operations Warranty: With the industry’s most comprehensive security operations warranty, eligible customers can now access up to $3 million in protection. It’s a bold statement of confidence, and a powerful tool for partners looking to differentiate in a crowded market.
• Incident360 Retainer: This new offering combines incident readiness and response in one complete package. From tabletop exercises to full-scale recovery support, it ensures customers are prepared for anything, and partners have a turnkey solution to bring to the table.
These innovations reflect our continued investment in building the future of security operations, in close partnership with the people who make it possible—our partners.
Thank You for Being Part of It
To all our partners participating in Partner Jam this week, thank you. Your insight, passion, and commitment continue to shape the future of Arctic Wolf.
HOWWWWWWWWWWL!
